Custom printed packaging is a cost-effective way to advertise your brand in the marketplace. Designing it according to your branding requirements can produce excellent results and enhance your business sales. Attractively designed custom printed boxes are a great way to wow your customers at first sight. The days are gone when the customers pay no attention to how their products are packaged. With the change of individual preferences and market trends, today’s customers are highly concerned about the display of their packaging.
If done right, your printed boxes can be used effectively for advertisement. They increase your brand exposure and boost up business sales. Cardboard boxes wholesale come in different shapes, colors, styles, materials, and sizes. You can make a good choice according to your branding requirements.
However, to get the best results, there are some tips recommended by packaging experts in this regard. So here we are going to highlight 5 ways to make the best use of custom printed boxes for an advertisement.
Well-Utilize The Top Side Of Your Packaging:
When a customer receives your product, the main thing he notices is the imprint on the top side of the box. Undoubtedly, the top of your packaging is an ice-breaker. It’s the most welcoming element of your package. If you are a retailer, you should never underestimate its value from the advertisement point of view. A well-designed custom printed box can significantly boost your sales if done correctly. Therefore a good practice is to place your logo on the top side.
It looks impressive memorable and helps in advertising your brand more effectively. In addition to the logo, you can also experiment with various designs. For example, create any eye-catchy pattern or use a signature print that makes customers identify your brand at sight. Thus, there is no end to creativity and excellence you can achieve by using printed packaging boxes.
We all know that cardboard boxes are straightforward to customize. It means that you can design them in any shape, size, style, and color. This quality makes them perfect for brand endorsement, grabbing the attention of a large audience in seconds. With the advancements in custom packaging and printing, the demand for such boxes has increased significantly over time.
They are frequently being used for the promotion of a variety of products. A well-designed glamorous box highlights your brand for the target audience. It’s why businesses should take a keen interest in the customization options to advertise their brand more effectively. Once you succeed in mastering the art of designing a box, you can take your brand’s success to the next level. Some of the exciting customizations include:
- Selecting a right box style
- I was going for a perfect mix of design elements like fonts, colors, graphics, logos, and related artwork.
- Introducing add-on features like windows, die-cut handles, inserts, etc., can give new exposure to your brand.
- Coatings like gloss/matte lamination, embossing/debossing, spot UV and aqueous coating, etc., are perfect for giving a finished look to your branded packaging.
Perks Of Printing:
An additional choice for printing can make your custom boxes look more splendid and eye-catchy. As a businessman, you do not need to worry about where I can get cardboard boxes? Several custom packaging manufacturers can provide you with a customized solution at your doorstep. You can design cardboard boxes precisely according to your branding requirements. It helps in advertising your brand more effectively in the marketplace.
For example, if your brand has a signature color, a standardized theme, or a creative logo, use them to give a unique look to your packaging boxes. It is your choice whether you want to use digital printing, offset printing, or any other technique; you can enjoy their benefits if done well. Design your boxes in a way to attract customers instantly. For example, if you are selling a product for children, use the pictures of different cartoon characters in bright colors to enhance its appeal.
Focus On The Details To Be Included On The Printed Boxes:
Specific details can help you in branding and advertising your business. Custom printed boxes that highlight your logo, the company name, and contact details can do much for the customers. They tell them more about your company and the values you might deliver to them. A logo can be recognized much easier if it becomes popular. It’s the reason that customers can identify branded packaging just at sight. Even if you go for other information related to the product, they can advertise your brand much better than other options.
Work On Unboxing:
If you have a closer look at your cardboard boxes wholesale, the businesses have to work on various factors to create well-designed packaging. The first step is the creation of the exterior that includes a wide range of choices of material and form, in addition to paying attention to graphics colors and font style. It is also essential to focus on unboxing. This helps create a wonderful experience for the customers and advertises your brand better. Finally, you have to pay more attention to how your products are displayed internally. Use inserts, support cushions, tissue wrap, and a variety of filler packaging options to give a splendid look to your products.